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Sucessful companies will be those who continue to invest in and innovate around :
- Recruitment
- Retention
- Learning & development
To help companies understand what influences, drives, motivates, engages employees, as well as potential candidates, Terra Connecta proposes an international online survey (Global Differentiator).
In collaboration with a leading Business School and based on validated scientific criteria & statistic protocol, the data analysis will help corporations to achieve a deeper grasp of :
• Employer reputation
• Employer brand personality
• Employer brand attractiveness
• Candidate & employee career aspirations, values, attitudes, motivations
• Attractiveness of employee value proposition
• Competitive advantage of employee value proposition
It is critical for corporations to understand and measure the perception of their Employer brand across different geographic regions, in order to develop the best adapted HR and communication strategies.
Link to case study
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