The Employer of Choice rankings are only a tip of the iceberg. Companies, prepared to go a few steps deeper, will successfully grasp some key barriers that impact the struggle to attract certain types of talent populations.

Global Differentiator will provide corporations with invaluable information on candidates’ career aspirations, attitudes, motivations, personality traits, and values. Companies can utilize this information to adapt talent acquisition initiatives, retention policy, HR marketing and employer branding strategy.

The tool Global Differentiator was created by a team of French & American researchers using previously validated scientific criteria and variables, with the objective to publish in the most renowned international academic reviews. The research analysis will be managed by these researchers, who also guarantee the scientific validity.

Terra Connecta, renowned for a truly international approach to talent acquisition, as well as an expert knowledge of global labour markets, will communicate and pilot Global Differentiator to a worldwide selection of graduates, early-career professionals, middle & senior management within its well developed exclusive networks.

Global Differentiator can help companies to better understand and connect with future employees. This knowledge can be valuably utilized to help differentiate one employer from another, highlighting uniqueness and organizational attractiveness as a future employer