It goes without saying that developing and communicating a strong employee value proposition has an effect on minds and hearts improving engagement and retention among all employees.
Employees who are currently experiencing emotionally engaging retention and motivation initiatives within a corporation, may think twice about leaving such an employer when the
employment market shows signs of recovery.
It is obvious, that high salaries and material benefits will not be back tomorrow as most companies want to keep their financial expenses within a reasonable range to remain more competitive in a global economy.
When crafting an employee value proposition, companies should seriously consider the intangible benefits. Even in emerging countries, employees reason more and more from the top of the Maslow scale. They seek employers who provide learning and career development initiatives and, who demonstrate an interest in enhancing their employability.
It is a common idea that the “employee value proposition” stands for intangible values. It describes what people get when they work for company X and what they would not get if they worked elsewhere.
Above all, it describes how an employer makes you feel as a current or future employee.
What is my perception as a candidate of the recruitment interview experience, given my atypical profile or the fact that I am close to retirement ? Naturally the company needs to evaluate if my skill-set is right for the position they are offering, nonetheless, do I feel that company X is taking all aspects of my application into consideration, especially the part about who I am and genuine interest in me as a person.
In a workplacewhere en employeeis also recognized as a person, people tend to be happier and more confident which translates into strong engagement for such an organization.
What about a company who believes that mistakes are normal in the process of learning and innovating. Employees in such a company feel that they have more freedom to be creative and maybe in the end, they will make less mistakes as there is more space for open conversation about problems and pitfalls.
These values and management principles can make a big difference when it comes to attract and retainthe entrepreneurs that companies need in a global, competitive and fast changing environment.
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It is all about values
